sorted baskets
art/creative direction, graphic design, illustration
Created at Chennai based design studio Upcykle for the urban Indian household, Sorted Baskets are a simple and beautiful space-saving solution to store household recyclable waste, and start segregating and recycling from home.
Aside from taking on the creative direction and visual aesthetics during the development of this project, I also worked on identity design and illustration for the accompanying graphic assets and other collateral—both print and digital.
Pamphlets designed to guide users who are new to recycling with simple graphics and information about the local/environmental context.
