sorted baskets

art/creative direction, graphic design, illustration

Created at Chennai based design studio Upcykle for the urban Indian household, Sorted Baskets are a simple and beautiful space-saving solution to store household recyclable waste, and start segregating and recycling from home.

sortedfb.png

Aside from taking on the creative direction and visual aesthetics during the development of this project, I also worked on identity design and illustration for the accompanying graphic assets and other collateral—both print and digital.

Pamphlets designed to guide users who are new to recycling with simple graphics and information about the local/environmental context.

IMG_0129.jpg

Examples of posters and graphics designed to raise awareness in Social media.